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CORPORATE VIDEOSEver wondered why most corporate videos are such a turn off?
The reason is simple. Every time you turn on your television you see some of the best programmes in the world, so what you see at home every evening becomes the familiar yardstick by which you measure everything else. Most corporate videos just aren't in that league because clients and producers don't bother to go the extra mile to make them as thought provoking and entertaining as their broadcast counterparts.
Not only does Icarus work in the corporate arena but we also produce for some of the major broadcast networks. It's the kind of work that keeps us on our toes and allows us to hone our skills, something that pays dividends for our corporate clients and the reason why we attract some of the biggest and most diverse names in the industry - from E-on to Al Jazeera and from Ikea to Channel 9 Australia.
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